About

Pfizer Animation Project Overview

I recently had the incredible opportunity to motion design and animate an informative animation film for Pfizer’s new drug launch. This project was commissioned by the esteemed Lapland-based creative agency, Flatlight Oy, which was responsible for the scriptwriting and illustrating. Together, we embarked on this ambitious project to create a visually engaging presentation that would simplify complex scientific information for an audience.

Animation Design and Execution

The core of the animation was to portray cells moving in a fluid, organic manner, encapsulating the essence of life at the microscopic level. My role was to bring this vision to life through animation that not only depicted the cells' movements accurately but also added a playful twist to the storytelling. This approach helped demystify scientific concepts, making them accessible and relatable to viewers without a scientific background. The animation’s goal was to captivate and educate simultaneously, ensuring that the viewers could grasp the significant aspects of Pfizer's innovative treatment.

Collaborative Success

Working with Flatlight Oy was a fantastic experience. Their expertise in scriptwriting and illustration complemented my animation skills perfectly, allowing us to produce a cohesive and educational piece that stood out in its clarity and creativity. The project not only achieved its educational purpose but also showcased how art and science could merge beautifully to enhance understanding. It was a fulfilling project that pushed the boundaries of how scientific data is traditionally presented, making it a pioneering effort in medical communication.