Lego Masters Suomi

I was responsible for designing and producing the show’s opening ident and graphics package, building everything from the ground up while staying true to the original LEGO Masters visual language.

A key part of the process involved close collaboration with LEGO’s global team, ensuring every detail met brand standards — down to the exact placement of each brick and the LEGO logo on every stud. This level of precision required a combination of technical 3D expertise and an understanding of LEGO construction itself.

The result is a faithful yet fully rebuilt visual identity, crafted with accuracy, consistency, and a deep respect for the brand.